July 6: Come Explore Lane County
The travel and hospitality industry, long a major economic engine in Lane County, has made a substantial rebound as it emerges from the COVID-19 pandemic, according to Andy Vobora, Vice-President for Stakeholder Relations of Travel Lane County. In Fiscal 2020, which ended just as the pandemic exploded, the industry generated about $1 billion. While, he said, it took about a 60 percent hit during the pandemic, it is now emerging, in many cases more quickly than in other areas.

That does not mean the future is free from challenges, he added. Hotels suffered perhaps the most from the shutdown. As they begin to return, visitors will find rates have grown markedly. In addition. The room supply has sharply declined with the loss of the Valley River Inn due to fire, and decisions by Lane County to purchase some facilities, such as the former Red Lion hotel, to provide shelter for homeless residents.
In addition, the industry must deal with the typical winter trough when there are marked reductions in visitors, both in the sports area, as well as tourism in general. Travel Lane County has long supported developing a winter demand generator, such as an indoor facility that could host sporting events to help alleviate that trough as well as serve as a conference center. However, it had been anticipated that a significant portion of the Transient Lodging tax collected by Lane County would go to help support debt service on such a facility. Now, with the County considering whether to divert a significant portion to a new outdoor stadium, that revenue source might not be available for some time.
Travel Lane County uses a wide variety of approaches to try to support the industry. Most of this work is not visible to local residents, because it is directed at attracting visitors from other areas. This includes things like aggressively marketing Lane County and its offerings in the San Fracisco Bay area and other locations where they data they collect suggests that residents there could be interested in traveling to Oregon.
The organization does, however, work to create supportive programs in the area. One example Mr. Vobora pointed to is based on the realization that travelers with disabilities often have significant discretionary income, but need to find destinations that can accommodate them. One local example of that support is a grant program created by Travel Lane County which will support installation of hearing aid loops at the front desks of local hotels. The agency can fund 80 percent of that cost for an effort that has major implications for travelers with hearing challenges. Travel Lane County is also active in trying to develop uniform access information on handicapped access to trails and other facilities so that visitors can make their own determinations on what they can attempt.
In a similar fashion, the organization is working with groups in the Dexter Lake area to improve infrastructure for an internationally recognized rowing venue to stimulate even further growth. Before the pandemic hit, they were working to create information to help visitors connect that multiple bikeways in the area so that it would be easier to travel on more of them. Now that the pandemic has eased, Mr. Vobora expects that effort will be reactivated.
While the University of Oregon has a substantial program in attracting and supporting athletic events, Travel Lane County is also active in helping to support other sports, like the rowing program and volleyball programs, including a national BMX tournament.
To watch the entire presentation, please click on this link: Travel Lane County Program.



Ms. Boe described in some detail the extensive outreach that has already occurred, including surveys, focus groups and direct outreach to many segments of the community. In that process, she said, the staff learned that people prioritize maintenance and safety in both facilities and neutral areas. She noted that among other things, the amount of natural area managed by Wil


Already, she has spent significant time working on building support for the project. She has been aided by the fact that the private company who would build the project, which involves dredging the Coos Bay channel, building the port, and expanding and improving rail service, is located in the Congressional District of the Republican chair of the Committee. This gives her an opportunity to build bipartisan support for the project.
Springfield Police Chief Andrew Shearer told City Club he felt the department was in a pretty decent spot in terms of staffing. He reported that there are presently nine vacancies in addition to the 69 sworn officers (including the chief). He said the word is getting out that Springfield is a place where you might want to be a police officer. That is fortunate, he said, because the market for hiring officers is extremely tight. One group he would clearly like to increase is the corps of Community Service Officers. These non-sworn employees help relieve the burden on sworn offices by taking a lot of calls that do not require a sworn officer. He also was very happy to have the support of CAHOOTS, which now has a vehicle based in Springfield to relief pressure on patrol officers. The Chief noted that before the pandemic the Department had about 30 volunteers to help;’ now that is down to about 6 and he hopes to restore the level as he can get additional volunteers to step forward. The Department is now developing a Downtown Volunteer Program to help move that goal forward.
Deputy Chief Resch was asked to describe the process for handling a call for an apparently homeless person occupying space near a business. She said that the primary focus would be to try and defuse the situation so that the individual was not a challenge but without needing to take the person into custody. She said that when it becomes necessary to take a person into custody in that situation, the department has few resources to help deal with the situation. They are limited to writing a trespassing report which get referred to the District Attorney for prosecution but that given the volume of more serious allegations of criminal activity, those rarely are prosecuted.
Mr. Auten, who comes to LTD from the Kansas City Area Transportation Authority (KCATA), where he served as the agency’s Deputy CEO/Chief Operating Officer, said his professional background in transportation demand management has drawn him to the conclusion that transportation must be “mode agnostic,” offering a wide variety of opportunities in how to get from point A to point B, including those that are not operated by an agency like LTD. He envisions LTD as a mobility space, from where a resident can get access to programs as diverse as bike sharing, car and van pools, pedestrian access, paratransit, many of which would be provided by entities other than LTD, as well as the customary fixed route services.